In Emerald ballroom in hotel Esplanade Zagreb they had a special privilege of seeing in person and trying on the newest models presented this spring at the world watch and jewellery show in Basel, Switzerland.
This gathering lasted all night as our guests enjoyed on terrace eating delicious food, drinking top quality wine Meneghetti and refreshing Gin Mare tonic cocktails, while enjoying the fun soul and funk sound of Soul Shadows band. By organizing this exclusive event we also wanted to thank our clients for being loyal and supportive for all these years as we celebrate 38 years of work with Rolex.
By organizing this exclusive event we also wanted to thank our clients for being loyal and supportive for all these years as we celebrate 38 years of work with Rolex.
You may find more photos on our Facebook page.
On the occasion of the release of National Geographic’s DEEPSEA CHALLENGE 3D film about the expedition to the deepest reaches of the ocean by explorer and film-maker James Cameron (Titanic, Avatar), Rolex has introduced a new version of its Rolex Deepsea. This ultimate divers’ watch, resistant to extreme pressure, is equipped with a “D-blue” dial representing the colours of the deep.
The deep blue to pitch-black gradient dial is reminiscent of the ocean’s twilight zone where the last trickle of light from the surface disappears into the abyss, echoing James Cameron’s DEEPSEA CHALLENGE expedition. As a tribute to the partnership between Rolex and Cameron, the “DEEPSEA” marking on the new dial adopts the colour of the explorer’s green submersible as it is perceived underwater.
The new Rolex Deepsea was introduced on Monday 4 August in New York, during the US premiere of the documentary film in the splendid Hall of Ocean Life at the American Museum of Natural History.
The new Rolex Deepsea with D-Blue dial will be available in our store from September.
On 2 July 1908, Hans Wilsdorf officially filed and registered “ROLEX” as a brand name in Switzerland – a master stroke that would shape the company’s future.
A veritable visionary, Hans Wilsdorf was truly ahead of his time in terms of intel- lectual property. After having protected the name, Hans Wilsdorf had another challenge before him: to convince the retailers to include “ROLEX” rather than their own name on the watch.
At the time, each jeweller or watchmaker wanted to place his own name on the dial and not reveal the name of the supplier or manufacturer. Hans Wilsdorf proceeded a step at a time, as related in his memoirs. “At first I ventured to inscribe ‘ROLEX’ on one watch in every six, hoping that this watch would get through and be sold. Gradually, I dared to put it on two out of six, and later it appeared on three.”
In 1926, the year of the launch of the Rolex Oyster waterproof wristwatch, Hans Wilsdorf vowed that, from that date forth, no single watch would be delivered without the “ROLEX” brand name figuring on its dial, case and movement.
There was no turning back.
On 4 June we visited the opening of exceptional exhibition “Croatia From Above”. This is one of the greatest and most original photography projects ever in Croatia and is of a great value for Croatian promotion.
Over the course of seven years, the photographer and the founder of this project, Davor Rostuhar, created a collection of 200 unique photographs of Croatia from above, showing various natural and cultural attractions. Moreover, he discovered new values of natural and cultural heritage of Croatia.
As the result, National Geographic’s editors in the United States have recognized Rostuhar’s approach in photography by awarding him the magazine’s prestigious editor’s award. That being said, we are proud sponsor of this event and would like to encourage everyone to visit exhibition, either in Zagreb or during it’s tour throughout Croatia. If you are not able to see the exhibition live, you can purchase photo-monograph both in English or Croatian.
Schedule of exhibitions:
05 – 28 June – Zagreb
01 – 13 July – Dubrovnik
16 – 28 July – Split
31 July – 10 August – Hvar
12 – 21 August – Zadar
22 – 31 August – Varaždin
01 – 13 September – Rijeka
16 – 28 September – Osijek
Geneva, 5 December 2012 – Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become a major long-term partner of Formula 1™ from 2013 as Official Timekeeper and Official Timepiece.
“In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One. Over the last 50 years both Rolex and Formula 1 have grown into world-leading aspirational brands and there will be many fantastic opportunities that we can enjoy together,” said Gian Riccardo Marini, CEO of Rolex SA.
“Without question Rolex is the partner of choice for a world class sporting series like Formula One. The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about.” said Bernie Ecclestone, CEO of the Formula One group.
With the official inauguration, on 16 October 2012, of its new production building in Bienne dedicated to the movement, Rolex has completed the vertical integration process it began over 10 years ago. This gives the brand complete control over the manufacturing of the essential components of its watches, from the case to the movement, from the dial to the bracelet.
“Today Rolex is entering a new era. The construction of the new building in Bienne, which began in 2009, demonstrates our unshakeable confidence in the future. At a time when the supply of strategic components is a major concern for the watchmaking industry our sites in Bienne and Geneva form a solid manufacturing base that gives the brand absolute autonomy, complete freedom for innovation and creativity, as well as ensuring a level of excellence that corresponds to its demands.”, says Bertrand Gros, Chairman of the Manufacture des Montres Rolex S.A.