Geneva, 5 December 2012 – Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become a major long-term partner of Formula 1™ from 2013 as Official Timekeeper and Official Timepiece.
“In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One. Over the last 50 years both Rolex and Formula 1 have grown into world-leading aspirational brands and there will be many fantastic opportunities that we can enjoy together,” said Gian Riccardo Marini, CEO of Rolex SA.
“Without question Rolex is the partner of choice for a world class sporting series like Formula One. The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about.” said Bernie Ecclestone, CEO of the Formula One group.
With the official inauguration, on 16 October 2012, of its new production building in Bienne dedicated to the movement, Rolex has completed the vertical integration process it began over 10 years ago. This gives the brand complete control over the manufacturing of the essential components of its watches, from the case to the movement, from the dial to the bracelet.
“Today Rolex is entering a new era. The construction of the new building in Bienne, which began in 2009, demonstrates our unshakeable confidence in the future. At a time when the supply of strategic components is a major concern for the watchmaking industry our sites in Bienne and Geneva form a solid manufacturing base that gives the brand absolute autonomy, complete freedom for innovation and creativity, as well as ensuring a level of excellence that corresponds to its demands.”, says Bertrand Gros, Chairman of the Manufacture des Montres Rolex S.A.