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Category: Fascination, News

Rolex at the Australian Open 2017

Rolex has been Associate Sponsor and Official Timekeeper of the Australian Open, the first Grand Slam® tournament of the season, for the 10 successive years.

Their unique and long-standing partnership upholds the brand’s long-standing commitment to excellence in tennis.

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Category: Fascination, News, Press


Exclusive presentation of Rolex and Tudor novelties

On Thursday, June 16th, we gathered our dear clients, who have also become our friends, in order to exclusively present them the Rolex and Tudor novelties.

In Emerald ballroom in hotel Esplanade Zagreb they had a special privilege of seeing in person and trying on the newest models presented this spring at the world watch and jewellery show in Basel, Switzerland.

This gathering lasted all night as our guests enjoyed on terrace eating delicious food, drinking top quality wine Meneghetti and refreshing Gin Mare tonic cocktails, while enjoying the fun soul and funk sound of Soul Shadows band. By organizing this exclusive event we also wanted to thank our clients for being loyal and supportive for all these years as we celebrate 38 years of work with Rolex.

By organizing this exclusive event we also wanted to thank our clients for being loyal and supportive for all these years as we celebrate 38 years of work with Rolex.

You may find more photos on our Facebook page.

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Category: News

Rolex on Instagram

Rolex has recently joined ‪‎Tudor‬ and now has its own Instagram profile.

Follow Rolex:
Follow Tudor:

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Category: Fascination, News, Press


New Rolex Deepsea with D-Blue Dial

On the occasion of the release of National Geographic’s DEEPSEA CHALLENGE 3D film about the expedition to the deepest reaches of the ocean by explorer and film-maker James Cameron (Titanic, Avatar), Rolex has introduced a new version of its Rolex Deepsea. This ultimate divers’ watch, resistant to extreme pressure, is equipped with a “D-blue” dial representing the colours of the deep.

The deep blue to pitch-black gradient dial is reminiscent of the ocean’s twilight zone where the last trickle of light from the surface disappears into the abyss, echoing James Cameron’s DEEPSEA CHALLENGE expedition. As a tribute to the partnership between Rolex and Cameron, the “DEEPSEA” marking on the new dial adopts the colour of the explorer’s green submersible as it is perceived underwater.

The new Rolex Deepsea was introduced on Monday 4 August in New York, during the US premiere of the documentary film in the splendid Hall of Ocean Life at the American Museum of Natural History.

The new Rolex Deepsea with D-Blue dial will be available in our store from September.

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Category: News, Press


Exactly 106 years ago..

On 2 July 1908, Hans Wilsdorf officially filed and registered “ROLEX” as a brand name in Switzerland – a master stroke that would shape the company’s future. 

A veritable visionary, Hans Wilsdorf was truly ahead of his time in terms of intel- lectual property. After having protected the name, Hans Wilsdorf had another challenge before him: to convince the retailers to include “ROLEX” rather than their own name on the watch.

At the time, each jeweller or watchmaker wanted to place his own name on the dial and not reveal the name of the supplier or manufacturer. Hans Wilsdorf proceeded a step at a time, as related in his memoirs. “At first I ventured to inscribe ‘ROLEX’ on one watch in every six, hoping that this watch would get through and be sold. Gradually, I dared to put it on two out of six, and later it appeared on three.”

In 1926, the year of the launch of the Rolex Oyster waterproof wristwatch, Hans Wilsdorf vowed that, from that date forth, no single watch would be delivered without the “ROLEX” brand name figuring on its dial, case and movement.

There was no turning back.

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Category: News

New in: Ferrucci Milano

Ferrucci Milano is a new exclusive brand available at our stores.

100% Made in Italy, created by young Italian entrepreneurs and fashion lovers Riccardo Pozzoli and Stefano Cavaleri, Ferrucci Milano hankies are a must have accessory. Bright colors and unique patterns and shape will add a subtle boldness to every business attire or casual outfit. It can also be worn as a wrist and bracelet, a bag or hair accessory, or you can even style up you pet.. the possibilities are truly endless.

This new brand has been immediately recognized by its unique fashion approach, encouraging its customers to be creative sharing their outfits on their Instagram profile which is a true source of inspiration.